A dynamic way to reach your target customers?
Get instant results and research about your online marketing with a dynamic system.
Dynamic - a definition:
Moving, or having high velocity.
The internet is constantly moving and connecting with people in this environment requres you to be moving, dynamic.
The UpdateTime system is a simple tool that allows you to relate to changing situations when you reach your customers. You can drive movement, movement away from your competitors and towards you. This is what good advertising does. Add a sponsorship element and it is amplified.
How?
Advertise your message on thousands sporting club and school newsletters like these across Australia, in just a few simple clicks.
UpdateTime organises the thousands of sporting clubs that currently produce newsletters for their members. Sporting club members alone account for 67% of the Australian population.
A Case Study
You want to generate some new business during an expected seasonal down turn in a few months. You have a number of ideas but cannot decide which approach will be most effective. You want to test the response rates to each idea using a meaningful sample market size before deciding and putting your marketing budget on the line.
You decide to test three campaigns aimed at women in three similar but different regions in Melbourne. You choose three geographic regions in the inner western area and create a campaign for each one at UpdateTime. You set a budget and a display time for each that is comparable. You direct click through from each campaign to a different landing page on your web site to make it easy to track the response.
After creating the campaigns you look at a selection of newsletters in the target areas to satisfy yourself the advertisements are displaying. You decide to run the campaigns for 3 days during business hours only (10 am to 4 pm).
After one day it is clear that one campaign is getting a response while the other two are not. You stop all campaigns early and reload them in three suburbs in the eastern suburbs of Melbourne. After two days a similar result is happening.
Not satisfied yet, you decide to test the campaign in other capital cities and in some regional areas throught Australia. The results are similar and impressive so you decide to run the campaign across Australia for 2 weeks leading up to your downturn.
Result: you have avoided a downturn and your business has picked up a lot of new customers.
Risk Free Advertising.
While no advertising is risk free the major companies all follow the approach described above before running any campaign. You can now do this with your business. Being dynamic allows you to do this for a fraction of the cost and complexity of any other media channel.
Amplify your advertising effectiveness at UpdateTime. |
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